TryLuca needed a digital advertising strategy that would consistently generate qualified conversations, with clear reporting for their internal team. We managed Meta Ads campaigns with different audiences and creatives, and created detailed monthly reports, including a performance presentation for the period of 22 May – 4 July.
TryLuca needed a digital advertising strategy that would consistently generate qualified conversations, with clear reporting for their internal team.
We managed Meta Ads campaigns with different audiences and creatives, and created detailed monthly reports for the period of 22 May – 4 July.
151 conversations generated, with an investment of CLP 285,809 and a cost per acquisition (CPA) of CLP 1,893. The "Tráfico 4" campaign was the best performing in the group.
We developed content under the "3Cs" concept (Classify, Reconcile, Converse) and a pitch deck for a banking partnership (BCI).
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Marketing, Communications, and Commercial Strategy professional with over 10 years of international experience. Specializes in demand generation, brand positioning, and event management.
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