Success Story · Fintech

TryLuca:
Meta Ads for B2B fintech

TryLuca is a Chilean fintech client of Presse, for which we manage Meta Ads strategy, performance reporting, and brand content.

TryLuca needed a digital advertising strategy that would consistently generate qualified conversations, with clear reporting for their internal team. We managed Meta Ads campaigns with different audiences and creatives, and created detailed monthly reports, including a performance presentation for the period of 22 May – 4 July.

What our service includes

The challenge

TryLuca needed a digital advertising strategy that would consistently generate qualified conversations, with clear reporting for their internal team.

What we did

We managed Meta Ads campaigns with different audiences and creatives, and created detailed monthly reports for the period of 22 May – 4 July.

Results for the reported period

151 conversations generated, with an investment of CLP 285,809 and a cost per acquisition (CPA) of CLP 1,893. The "Tráfico 4" campaign was the best performing in the group.

Beyond advertising

We developed content under the "3Cs" concept (Classify, Reconcile, Converse) and a pitch deck for a banking partnership (BCI).

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Frequently asked questions

Over a seven-week period, the campaign generated 151 conversations, with an investment of CLP 285,809 and a CPA of CLP 1,893.

Content under the "3Cs" concept (Classify, Reconcile, Converse) and a pitch deck for a banking partnership with BCI.

Results vary by industry and budget, but the approach of integrating performance, content, and strategic relationships is replicable in other B2B companies.
Portrait of Karla Ide

Written by

Karla Ide

· Partner and Marketing Manager, Presse

Marketing, Communications, and Commercial Strategy professional with over 10 years of international experience. Specializes in demand generation, brand positioning, and event management.

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