Success case: Luca

How we positioned a Chilean AI financial software and accelerated its commercial growth

Context

TryLuca is a Chilean financial-administrative management software based on artificial intelligence, designed to automate more than 90% of the administrative operations of SMEs, integrating banks, SII, invoicing, reconciliations, and real-time reporting.

The brand faced a key challenge: to differentiate itself in a market saturated with financial solutions and translate a complex technological proposal into real user growth and public positioning.

Challenge

Positioning

Establish TryLuca as a new generation of AI-powered financial software, connecting automation, time savings, and real-time decision-making.

Credibility

Generate media validation and build trust in a segment where reputation and the perception of security are key to conversion.

Digital growth

Support the launch of the "2 months free" campaign initiated in November 2025 with a creative and advertising strategy aimed at user acquisition and performance.

Strategy

PR and positioning

We designed a narrative focused on the real impact of financial automation for Chilean SMEs, connecting AI, productivity, and digital transformation.

The strategy managed to position TryLuca in national media with high reach and credibility, including:

• LUN
• Chócale
• Radio Duna
• Radio Universo

The appearances allowed for expanding the brand's visibility and validating its technological proposal to entrepreneurs, SMEs, and audiences linked to business and innovation.

Performance and acquisition

In February 2026, we activated a Meta Ads strategy focused on conversion and attracting new users.

The campaign achieved a CTR higher than the average for the fintech and B2B software industry, accompanied by sustained user growth and a significant increase in traffic to the platform.

Evolution and relaunch

At the fourth month of work, we started a new stage of growth focused on scaling and conversion optimization.

Currently, the brand is undergoing a new launch that includes:

• New web architecture
• User experience optimization
• Design and visual positioning improvement
• New Google Ads campaigns aimed at acquisition and performance

The redesign was developed collaboratively between the TryLuca team and Presse, aligning branding, conversion, and digital strategy.

Content and organic positioning

In addition to PR and performance, Presse led the LinkedIn organic content strategy, strengthening the brand's digital presence and building a coherent communication between authority, technology, and innovation.

The strategy included:

• Graphic line development
• Educational and commercial content
• Brand positioning on LinkedIn
• Content adaptation for B2B audiences and entrepreneurs
• Construction of visual identity aligned with the fintech and AI SaaS ecosystem
• Web production and maintenance

Creativity and execution

Presse comprehensively led the creative and advertising development of the campaign:

• Strategic conceptualization
• Graphic design
• Visual development
• Creatives for advertising
• Campaign management
• Advertising optimization
• Communication coordination
• Organic content management

Results

• 4 appearances in high-reach national media
• Presence on leading business, entrepreneurship, and technology platforms
• Estimated reach of over 3 million people across press, digital platforms, and radio audiences
• CTR higher than the average benchmark for fintech campaigns on Meta Ads
• Sustained percentage increase of new users since the start of the campaign
• Growth in organic positioning on LinkedIn
• Increase in traffic and brand awareness within the SME and startup ecosystem in Chile
• New digital scaling stage through Google Ads and web optimization
• Integrated strategy between PR, creativity, content, and performance executed end-to-end by Presse

Impact

The campaign allowed for transforming visibility into digital growth, strengthening TryLuca's positioning within the fintech ecosystem and bringing AI-based financial automation to thousands of Chilean SMEs.

The combination of press, organic content, creativity, and digital advertising helped build trust, generate qualified traffic, and accelerate user acquisition at a key stage of growth.

Presse's role

Presse developed an integrated strategy that united communication, content, creativity, and performance, converting media coverage and digital advertising into real growth for the brand.