Case study · Yury Grow · SCALE-X
Yury Grow: from scalability expert to a go-to voice in the media
How PRESSE positioned the creator of the ACE method on radio, at events and on LinkedIn.
- Client
- Yury Grow · SCALE-X
- Industry
- Commercial Scalability Consulting
- Service
- Positioning and Thought Leadership
Three milestones in five weeks
Radio. Summit País Digital. Emprende tu Mente 2026.
The 25 mappings are event opportunities identified and worked with talk proposals; they are not confirmed invitations.
01 · Executive summary
More than a decade of experience, turned into visible authority
How PRESSE built the public presence of Yury Grow, founder and CEO of SCALE-X and creator of the ACE method (Scalable Commercial Architecture), turning more than a decade of experience into visible authority. Within five weeks came a radio interview, an interview at Summit País Digital and a mentorship at Emprende tu Mente 2026. In parallel, a weekly content system and an events map keep opening doors.
02 · About Yury Grow and SCALE-X
From Chernobyl to Chile, by way of Venezuela
Yury was born 180 kilometres from Chernobyl, in what was then the Soviet Union. At 21 he moved to Venezuela, where he went from interpreter to procurement manager and led projects of up to USD 500 million. He has lived in Chile since 2014.
Today he is the founder and CEO of SCALE-X, a commercial scalability consultancy. He has advised more than 8,000 companies in more than 50 countries and leads 6 companies in 3 countries.
His central idea fits in one sentence:
You can't automate chaos.
Yury Grow's prior credentials. These are not results generated by PRESSE.
03 · The challenge
Having the experience isn't enough. It has to be made visible.
For Yury, the goal was to build authority and open doors, not to sell services from the first contact. That required:
- making visible a story and international experience rarely present in Chilean media,
- translating "commercial architecture" into the language of managers, journalists and organisers,
- sustaining a weekly presence rather than a one-off appearance,
- and opening doors in media and events where a growth expert is a natural part of the programme.
The answer was to build a system. And to start with the story.
04 · The strategy
One story, a weekly opinion and the right doors.
We didn't promise a front page. We built a system of three pieces that reinforce one another:
05 · The execution
The work was carried out on four fronts
Press materials
A one-pager with his story and his method, and an interview brief with 5 topics and 10 possible questions.
Direct outreach
Short messages, with a relevant fact and a clear reason to talk to Yury.
Weekly content
Thought leadership pitches based on Diario Financiero, El Mercurio, La Tercera and Pulso, with LinkedIn-ready copy and a to-camera video script.
Events map
Trade fairs, conferences and business schools reviewed one by one, with a talk proposal tailored to each audience.
Three milestones in five weeks
Radio. Summit País Digital. Emprende tu Mente 2026.
06 · The result
A voice that went from idea to presence.
| KPI | Result |
|---|---|
| Interview on Radio Universo | 2 weeks |
| Interview at Summit País Digital | 4 weeks |
| Mentorship at Emprende tu Mente 2026 | 5 weeks |
| Thought leadership pieces on LinkedIn, with a video plan | 22+ |
| Event opportunity mappings to position him as a keynote speaker | 25 |
The 25 mappings are event opportunities identified and worked with talk proposals; they are not confirmed invitations.
07 · What thought leadership is
And why it matters.
It means publishing your own ideas, with data and a clear stance, so the market associates a person with a topic.
Buyers of high-level services don't choose on price alone: they choose someone who has already taught them something. An interview adds up once. A consistent voice on LinkedIn and on video builds trust every week, and makes media and organisers want to invite him back.
08 · The method
Think. Create. Produce. Connect. Amplify.
This case is a clear example of how PRESSE works:
- 01ThinkDefine which of Yury's ideas we want to establish, and why.
- 02CreateBuild the story and the content that translates it.
- 03ProducePitches, one-pager, briefs and talk proposals, ready to use.
- 04ConnectPut Yury in front of journalists and organisers.
- 05AmplifyTurn every appearance into content that keeps working afterwards.
09 · What's next
This case isn't finished yet.
We keep working with Yury every week: new content, new interviews and talk proposals under review by organisers. When the next milestones arrive, we will add them to this story.
10 · The Presse Take
Good positioning isn't an appearance. It's a consistent presence that makes media and organisers want to invite you back.
Yury Grow × PRESSE
Thought Leadership · 2026 · Ongoing
Karla Ide
Partner & Marketing Director
Appendix · Who Yury Grow is
Yury Grow
“You can't automate chaos.”
Founder and CEO of SCALE-X and creator of the ACE method. His thesis: commercial growth is built with a system, not with effort.
Yury Grow's prior credentials. These are not results generated by PRESSE.