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Executive Personal Brand · Innovation · Sustainability

When reputation turns into leadership

The case of Mattia Carenini

Executive positioning strategy · Since 2020

+12
national and international media
+50
countries with active presence
+130
hubs in the global network
+350
allies in the local ecosystem

The starting point

Mattia Carenini arrived in Chile in 2017 with an international background, real projects and a clear vision of innovation and the circular economy. But in Chile, he was unknown.

Without media presence, without a local institutional network, and without a constructed public narrative, his expertise lacked visibility. The challenge was not to tell his story — it was to turn it into influence.

What we built

Over years of sustained work, Presse developed a comprehensive executive personal branding strategy with six pillars:

Strategic narrative
His personal story connected to the major global challenges of sustainability and circular innovation.
Active media management
Ongoing relationships with journalists, identification of editorial opportunities, and prepared spokesperson roles.
Media training
Training to communicate key messages clearly, answer questions, and handle interviews and television appearances.
LinkedIn as a platform
Thought leadership content, trend analysis, and authority positioning within the ecosystem.
Institutional positioning
Participation in conferences, panels, universities, and national and international congresses.
Impact communication
Every project communicated from its strategic dimension: innovation, economy, and sustainability combined.

Media presence

The result of a sustained press strategy: more than 12 national and international media outlets in which Mattia appears as a source, interviewee, or columnist.

TVNCanal 13MegaCNN ChileLa TerceraEmolEl MostradorEl DesconciertoUnited Nations ChileRadio UniversoSpecialized podcastsInnovation digital media

Featured publications

Institutional network built

Executive positioning opened doors to high-level alliances that were previously inaccessible for a personal brand newly arrived in the Chilean market.

L'Oréal
Multinational company
CORFO
Public institution
United Nations
International organization
Adolfo Ibáñez University
Higher education
AIEP
Technical education
CorreosChile
State-owned company
Municipalities
Local government
Smart City Expo Barcelona
World congress

The KPI that matters most

In executive personal branding, the ultimate KPI is not the number of appearances — it is the quality of the opportunities that those appearances generate.

Inbound inquiries
Media, companies, universities, and organizations seek him out as an expert source — not the other way around.
High-level alliances
From L'Oréal to the United Nations: institutions that choose Mattia as a sustainability benchmark.
Global reach
More than 50 countries and 130 hubs — his local reputation opened international doors.

Want to check the result?

Open Google. Type "Mattia Carenini". What you see is the result of years of positioning strategy.

The best success story is not the one we tell — it is the one anyone can verify in less than a minute.

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