Success Story: Matter of Trust Chile

From invisible waste to a national network: how we scaled an environmental solution into B2B and B2C

Context

Matter of Trust Chile develops solutions based on the reuse of human and animal hair to address two critical problems: the water crisis and hydrocarbon pollution.

The project had proven environmental impact, but faced a structural challenge: scaling its operation, securing supply, and positioning itself nationally and internationally.

Challenge

Supply

Growth depended on the availability of hair, a highly dispersed resource without a structured collection system. It was necessary to transform daily waste into a supply chain.

Scaling

It was necessary to move from a pilot model to a commercial one, including expansion from B2B to B2C and retail.

Positioning

Moving out of the environmental niche and positioning it on the global agenda for innovation, circular economy, and climate change.

Strategy

Narrative

The narrative was redefined as a concrete solution to the climate crisis, expanding its relevance and reach.

International PR

Global media outlets were activated, generating replication in more than 20 countries, including coverage in Reuters, National Geographic, and El País.

Content

Storytelling was developed based on real impact, with a focus on agriculture, territory, and the water crisis.

Partnerships

The Matter of Trust Hair Salon Club was created, and strategic partnerships were generated with industry players, including L'Oréal, allowing for the scaling of raw material collection.

Results

• More than 60 media appearances
• Presence in more than 20 countries
• Estimated reach of over 8 million people
• More than 300 active hair salons in the network
• More than 50 points of sale nationwide

Impact

The project managed to scale its model, increase the availability of raw materials, and expand into new commercial channels, including B2C and retail.

Presse's Role

Presse designed a strategy that connected communication with real growth, transforming visibility into partnerships, operations, and commercial expansion.